Mulberry SS '12

As an innately British brand it seems only too fitting that Mulberry shot their latest campaign on the shores of Brighton.  The quintessential seaside, pebble beaches and pier provide the ideal backdrop; whilst the ice-cream shades provide the perfect palette against the cobalt sky.  It just goes to show that an English luxury brand doesn't have to travel far to create a fun and creative look book- shot by Tim Walker .

Images taken from Mulberry - if only Brighton was this sunny everyday!